OURSELVES
1
Work Hard!
Grow!
Grow!
1
Family roots—Dr. Bronner’s timeline—corporate responsibility—do well so you can do good!
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OUR CUSTOMERS
2
Do right by
customers
customers
2
Soapmaking philosophy—product certifications—organic & fair trade ingredients—the fight for true organic!
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OUR EMPLOYEES
3
Treat employees
like family
like family
3
Progressive business practices—fair pay and generous benefits—support good and healthy living!
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OUR SUPPLIERS
4
Be fair to
suppliers
suppliers
4
Ethical sourcing—fair trade projects worldwide—equitable supply chains lift lives, communities!
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OUR EARTH
5
Treat the earth
like home
like home
5
Commit to near-zero waste—fight climate change through organic farming—make mindful and humble use of earth’s gifts!
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OUR COMMUNITY
6
Fund & fight for
what's right!
what's right!
6
Animal advocacy—fair pay—GMO labeling—drug policy reform—Magic Foam—share profits, share talent, share joy!
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OURSELVES
1
Work Hard! Grow!
Number one in Dr. Bronner’s Moral ABC: Work hard! Prosper! Learn, grow, improve. Success is the engine that makes everything else possible.
1st: If not for me, who am I? Nobody! 2nd: Yet, if I’m only for me, what am I? Nothing! 3rd: If not now, when?!” So begins Emanuel Bronner’s Moral ABC. The message is clear: We are responsible for ourselves but also each other, and as we grow, we must grow responsibly.
The Dr. Bronner’s story
Jewish-German soapmaking roots—Emanuel Bronner’s peace plan for uniting Spaceship Earth—iconic soap of the countercultural 60s—leaders of the organic and fair trade movement.
Constructive Capitalism
"Share the profits with the workers and the Earth from which you made it!"—business as a force for good—becoming a Benefit Corporation and a Certified B Corp.
Remembering Uncle Ralph
Uncle Ralph—son of Dr. Bronner and uncle to current company leadership—embodied the heart and soul of our company—helped spread his father’s message that we are All-One!
OUR CUSTOMERS
2
Do Right By Customers
First ingredient: love! Lead with heart, take time, give best—serve customers as you would serve mother-daughter-son.
Only the purest organic and fair trade ingredients—most products vegan and certified to the same organic standards as food! No synthetic preservatives, no foaming agents. Body, hair, face, mouth & teeth—food, dishes, laundry, mopping, pets—Dr. Bronner’s is the very best for human, home, and Earth.
Making the best soap
We make soaps using traditional methods—this philosophy extends to all our body care products: we look for natural ingredients to take the place of synthetic chemicals.
Product certifications
Independent certification ensures our products meet the highest standards for ecological and social sustainability.
Organic Integrity
We’re fighting for a marketplace where consumers are not misled and where organic standards are applied to body care just as they are to food.
OUR EMPLOYEES
3
Treat Employees Like Family
Be kind, reward generously, support good and healthy living. Seek and encourage the best in one another. For whatever unites us is greater than whatever divides us!
We’re a family business and consider all who work with us to be part of our extended family. Every “family member” in every position within the company has an important role to play and deserves to enjoy the best benefits and compensation programs we can offer.
Progressive Business Practices
100% free health care for employees and their families—5 to 1 cap on executive salaries—yearly bonus of up to 25% of salary for full-time employees—15% of salary in profit-sharing.
OUR SUPPLIERS
4
Be Fair To Suppliers
Build relationships with organic farmers and producers to create equitable supply chains. Fair prices for farmers, living wages and excellent working conditions for workers, investment in communities, respect for land and people!
Our relationships with our organic suppliers is direct, local, personal, sustainable, tangible, and verifiable. It’s a way for customers to know that the products they’re purchasing will have a real and positive impact on the people and communities who make them. For us it’s a continuation of Emanuel Bronner’s legacy. He wanted to change the world for the better with the label on our bottles. We want to do the same with what’s inside.
Building equitable supply chains
Fair pay, good working conditions, loans and community development projects support small-scale farmers and local economies—regenerative agricultural techniques improve soil, yield!
Projects and partnerships
Canaan Fair Trade in Palestine, Serendipol in Sri Lanka, Serendipalm in Ghana, Creation Biotech in India, Kwale Coconuts in Kenya—fair trade and organic sources for all Dr. Bronner’s main ingredients!
OUR EARTH
5
Treat The Earth Like Home
Make humble and mindful use of the earth’s gifts. Do not waste, do not harm the land or people or animals. What comes from the earth must go back!
Regenerative organic farming projects—soil enrichment and tree-planting programs—100% post-consumer recycled packaging—aggressive waste and water-use reduction—yes!
Packaging innovations
100% post-consumer recycled plastic packaging—bottle-to-bottle recycling—local recycling reduces bottles shipped overseas = fewer greenhouse gas emissions!
Reducing our footprint
Solar panels, 100% post-consumer recycled corrugate, water/materials recycling—bringing down our waste-water-energy use—going for one dumpster a month—on our way to near-zero-waste!
OUR COMMUNITY
6
Fund & Fight For What's Right!
Be an engine for positive change—share profits, share talent, share muscle, share voice—give & give, fund & fight!
Dr. Bronner’s has always been an activist company, dating back to when Emanuel Bronner was calling on the human race to unite from street corners and auditoriums, selling his peppermint castile soap on the side. Carrying forward that same activist spirit, it is our mission to continue to use the company today to fight for and financially support causes we believe in: regenerative agriculture, fair trade, animal advocacy, industrial hemp and drug policy reform, and living wages among others. We call ourselves the “fighting soap company,” and are committed and strategic in the causes we fight for.
Hemp and drug policy reform
Dr. Bronner’s leads battle to bring hemp agriculture back and end counter-productive cannabis prohibition in U.S.—supports psychedelics as effective tools for healing trauma, awakening compassion!
Animal advocacy
Factory farms keep animals in cruel conditions—less & better meat plus plant-based diets more humane to animals, better for planet, healthier for you!
Youth & community services
Honoring the legacy of Jim Bronner through support of youth programs/charities—boosting lives and communities at home and abroad.